Here's a more complete example of a click-through ad script
Here's a more complete example of a click-through ad script that includes some best practices for tracking clicks and ensuring the ad is accessible:
<!-- HTML code for the ad -->
<a href="https://www.example.com/ad-page" id="ad-link" aria-label="Advertisement" target="_blank">
<img src="/ad-image.jpg" alt="Advertisement">
</a>
<!-- JavaScript code for the ad -->
<script>
// Get a reference to the ad link
var adLink = document.getElementById('ad-link');
// Add a click event listener to the ad link
adLink.addEventListener('click', function(event) {
// Track the click using analytics code or ad platform code
// ...
// Open the ad destination URL in a new tab
var adUrl = adLink.href;
window.open(adUrl, '_blank');
// Prevent the default behavior of the link
event.preventDefault();
});
</script>
Let's break down the code:
-
The
a
element includes anhref
attribute with the URL of the ad destination, anid
attribute for targeting the element with JavaScript, anaria-label
attribute for accessibility, and atarget="_blank"
attribute to open the ad in a new tab. Theimg
element includes analt
attribute for accessibility. -
The JavaScript code gets a reference to the ad link using
document.getElementById()
, and adds a click event listener to it usingaddEventListener()
. Inside the event listener, you can add tracking code to track the ad click, either using analytics code or ad platform code. -
The
window.open()
method opens the ad destination URL in a new tab, using the_blank
value for thetarget
parameter. This ensures that the user stays on your website while the ad opens in a new tab. -
Finally, we prevent the default behavior of the link using
event.preventDefault()
, to avoid any unintended actions from the user clicking on the ad.